The publishing house that I have chosen to publish my magazine is Conde Nast Digital. Conde Nast Digital is an international publishing corporation that publishes magazines such as: Glamour, Vogue, GQ, Vanity Fair, Traveller, Brides and AD.
Moreover Conde Nast mainly focuses on women aged 18 and upwards and fashion and home. However they also publish men magazines such as G&Q and G&Q style, however they publish a variety of magazines which allows them to attract a wide range of a target audience.
Conde Nast Digital like to take interests in clients that may want to unite with their publishing house, in order for them to have an increase in the target market. For example, my magazine is a Hip hop and R&B music magazine. Conde have not yet got a segment on music that they publish for therefore a client like myself would find it easy to gain reputation, as there would not be any competition.
Moreover Conde Nast mainly focuses on women aged 18 and upwards and fashion and home. However they also publish men magazines such as G&Q and G&Q style, however they publish a variety of magazines which allows them to attract a wide range of a target audience.
Conde Nast Digital like to take interests in clients that may want to unite with their publishing house, in order for them to have an increase in the target market. For example, my magazine is a Hip hop and R&B music magazine. Conde have not yet got a segment on music that they publish for therefore a client like myself would find it easy to gain reputation, as there would not be any competition.
The selected target audiences that are being targeted by the example magazines vary. The reason being is they are not all focusing on the same genre so there are various target audiences:
Ferrari – ‘distributed to Ferrari owners and enthusiasts’ for that reason their target market is people who own a Ferrari and may be focusing on the upper class market; also for people wanting to purchase one. Clydesdale and Yorkshire Banks Journal- This magazine is targeted at people in business and people who are inspired to go down the same root and is only published twice a year.Condé Nast K magazine- This is the publishing house very own magazine and is aimed at people who are involved in travel and tourism and are interested in lifestyles and fashion around the world. Selfridges- This is a magazine target at their consumers and it will be published with other popular titles and is aimed at a lot of people.Condé Nast Digital only focuses on publishing magazines. I am aware of this because on their website, on the home page is says
Ferrari – ‘distributed to Ferrari owners and enthusiasts’ for that reason their target market is people who own a Ferrari and may be focusing on the upper class market; also for people wanting to purchase one. Clydesdale and Yorkshire Banks Journal- This magazine is targeted at people in business and people who are inspired to go down the same root and is only published twice a year.Condé Nast K magazine- This is the publishing house very own magazine and is aimed at people who are involved in travel and tourism and are interested in lifestyles and fashion around the world. Selfridges- This is a magazine target at their consumers and it will be published with other popular titles and is aimed at a lot of people.Condé Nast Digital only focuses on publishing magazines. I am aware of this because on their website, on the home page is says
‘Condé Nast is the world’s leading publisher of upmarket glossy magazines. Our Contract Publishing division works with a number of clients to create beautiful customer magazines that rise above the sea of marketing material received by today’s consumer. We use our editors, creative directors, photographers and writers to create bespoke magazines and coffee table books for hotel groups, retailers and luxury goods houses. We won’t compromise our standards for anybody’, which tell me that they only specialise in beautiful customer magazines and so on therefore my evidence has proved that this all they specialise in which is contract publishing.
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