Textual Analysis: Empire Movie Magazine Front Cover.
Denotation:
The magazine cover consists of a coloured photography of a robot having eye contact with the target audience. It is a mid long shot showing only the robots head, shoulders, arms, chest and waist. It is clear to the audience that the robot is standing up. The main background of the magazine is black. However, it seems that the light from the electrifying masthead, ‘Empire’ is reflecting on the background to give it a contrast of black and blue. Also the image of the robot covers the majority of the magazine cover. Behind the robot is the ‘Empire’ Masthead, and in front and beside him are six coverlines in grey, blue and white. The main subjects name is in white with a blue border and there are coverlines in boxes so that they stand out from the rest. A barcode is visible at the bottom right corner.
Masthead:
The ‘Empire’ masthead is very distinguishing: white with a blue lightning border with a baby blue drop shadow. The font used is a san serif font, and underneath each letters there is an underline of lightning. The font/style connotes authority and power. The word ‘Empire’ means a group of nations, states, or peoples ruled over by a powerful sovereign giving a suggestion that the magazine is a powerful sovereign over other movie magazines. ‘Empire’ is known for providing their target audience with vital information they need for movies.
Character:
The cover image is of someone in a costume of a robot. However the magazine did not make the target audience aware that in the costume it is the successful American actor ‘Robert Downing Jr’.
Costumes:
The costume is a sci-fi themed outfit of a robot. This is so that the target audience are aware of what the movie will be about.
Coverlines:
The main coverline that relates to the photograph says: “Iron Man 2: new suit, new enemies, and same attitude”. This is making a reference to the narrative of the movie. The fact that the movie is called “Iron man” supports the stereotypes of men always being the hero and being dominant. This also always the audience to know that the hero is a man. There are also three coverlines at the bottom of the page notifying the audience what else will be included in the magazine.
Target Audience:
Considering all of these points, the likely target audience would be people (mostly male and a minority of females) aged 16- and upwards. They would have good understanding of action movies and definite interest in a wide range of movie genres as a whole. They are likely to have an imagination and have a general interest in movies.
Denotation:
The magazine cover consists of a coloured photography of a robot having eye contact with the target audience. It is a mid long shot showing only the robots head, shoulders, arms, chest and waist. It is clear to the audience that the robot is standing up. The main background of the magazine is black. However, it seems that the light from the electrifying masthead, ‘Empire’ is reflecting on the background to give it a contrast of black and blue. Also the image of the robot covers the majority of the magazine cover. Behind the robot is the ‘Empire’ Masthead, and in front and beside him are six coverlines in grey, blue and white. The main subjects name is in white with a blue border and there are coverlines in boxes so that they stand out from the rest. A barcode is visible at the bottom right corner.
Masthead:
The ‘Empire’ masthead is very distinguishing: white with a blue lightning border with a baby blue drop shadow. The font used is a san serif font, and underneath each letters there is an underline of lightning. The font/style connotes authority and power. The word ‘Empire’ means a group of nations, states, or peoples ruled over by a powerful sovereign giving a suggestion that the magazine is a powerful sovereign over other movie magazines. ‘Empire’ is known for providing their target audience with vital information they need for movies.
Character:
The cover image is of someone in a costume of a robot. However the magazine did not make the target audience aware that in the costume it is the successful American actor ‘Robert Downing Jr’.
Costumes:
The costume is a sci-fi themed outfit of a robot. This is so that the target audience are aware of what the movie will be about.
Coverlines:
The main coverline that relates to the photograph says: “Iron Man 2: new suit, new enemies, and same attitude”. This is making a reference to the narrative of the movie. The fact that the movie is called “Iron man” supports the stereotypes of men always being the hero and being dominant. This also always the audience to know that the hero is a man. There are also three coverlines at the bottom of the page notifying the audience what else will be included in the magazine.
Target Audience:
Considering all of these points, the likely target audience would be people (mostly male and a minority of females) aged 16- and upwards. They would have good understanding of action movies and definite interest in a wide range of movie genres as a whole. They are likely to have an imagination and have a general interest in movies.
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